If you opt for the 3rd option, Erin Sagin (previously WordStream, now with Google) wrote a helpful article that discusses a few formulas to try: Easy AdWords Bidding Strategies for Newbies & Math Haters. (3) some awesome complicated math scenarios based upon your profit goals. (2) utilizing Google provided tools like the Keyword Planner for estimates (1) identifying past account average bids and beginning there The next trick to bidding correctly is to identify how you will first set your bids. This is my preferred initial bidding strategy, make sure to deselect the “Enable Enhanced CPC” option as that is selected by default. This means that if you are first starting a campaign, or managing a smaller account then it’s probably a better idea to begin with manual CPC bidding. Thankfully, KlientBoost founder Johnathan Dane wrote an immensely helpful walk-through on the various bidding strategies that you can find here if you want to dig deeper: 21 AdWords Bidding Strategies Your Competitors Don’t KnowĪ quick takeaway for automated bidding is that the more conversion data you have for the AdWords robots to utilize for smart bidding, the better. Whether agency or in-house, my recommendation is to skip AdWords Express and go right to the more comprehensive (yet advanced) traditional AdWords UI. If you are going to do AdWords, you need to do it well and with access to all of the targeting-weapons in your arsenal, managed by a capable individual or team. Like much in life, there are no short-cuts in AdWords ,and AdWords Express is simply a get-rich-quick ruse destined to lead to disappointment. The problem here, is that AdWords is an increasingly expensive route for SMBs and the very thing that can save the SMB advertiser against the deeper-pocketed competitor is an ultra-targeted strategy with specifically chosen keywords, smart ad tests, and… well, ongoing maintenance. No keywords to choose, no online marketing strategies needed, and no ongoing maintenance.” It’s not PPC’s fault when it is user error.Īs with anything, “quick and easy” usually translates into loss of efficiency, and AdWords Express is no different.ĪdWords themselves claim: “Just set up your account and we’ll manage where and when your ads appear on Google. Failing to build your account well on the other hand, can doom you to throwing your hands up after a few thousand (or hundred thousand) dollars in spend complaining about how Search Marketing “just doesn’t work” for you. Much like a great volleyball player, or the movie Batman Begins, building your account well will set you up for success in the future. I have discovered that setting up your account well in Search really cannot be understated in importance. In this section of the series, we will be focusing specifically on getting Search campaigns up and running. PPC is an awesome field, but it requires a bit of work, discipline, and knowledge to get there and this series will be an excellent start for you. Of course, it's at this point I need to shift away from stoking the fires of excitement, and shift to what more closely resembles pouring cold water upon those embers. Well, perhaps I am biased since that is my chosen field (and love), but truthfully, it's an exciting venture you are about to embark upon. So, you will be the first one to be notified when we do upload a new one.This blog post on AdWords account structure is part of the AdWords Tool Belt Course.Ĭongratulations! You have begun to journey down the most exceptionally challenging and intelligent marketing rabbit hole one could hope to find. If you haven’t subscribed to our YouTube channel then please do so, we upload videos regularly and you hit the bell button as well. And I look forward to seeing you at the next one. I hope you enjoyed this blog post and thank you so much for being with me over here. You may have different locations for the accounts, perhaps in different cities, which is completely okay and within Google Ads policies. What Google will let you do when it comes to having multiple Google Ads accounts is keeping them separate? Meaning that from the multiple accounts, they’re different businesses or different websites. So, if you are using multiple Google Ads accounts for the same website or landing page, you are going against Google Ads policies for having an unfair advantage when it comes to advertising your brand, company and products. You will never see two ads from the same company or landing page on a Google search page. This is because Google Ads does not allow the same website to advertise on the search page more than once at a time. However, if you are using those multiple Google Ads accounts for the same website or landing page, you will more than likely be asked to stop doing so.
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