![]() ![]() Video posts have the highest Engagement Score at 0.33% ( M+R Benchmarks Report). The Engagement Score (engaged users divided by total page fans) for an average Facebook post is 0.31%.Facebook posts only reach an average of 4% of a nonprofit page’s fans ( M+R Benchmarks Report).Large have 109,158 ( Global NGO Technology Report). Small nonprofits have an average if 8,722 Facebook Followers.25% post once daily on Facebook, 23% post once every other day, 19% post once weekly, 18% post twice or more daily, and 15% post less than once weekly ( Global NGO Technology Report). 93% of NGOs worldwide have a Facebook Page.88% of donors who have given through Facebook Charitable Giving Tools say they are likely to do it again in the future ( Global Trends in Giving Report).For every $100 in online revenue, $1.77 is raised through Facebook Charitable Giving Tools (M+R Benchmarks Report).Social Media drives 57% of traffic to fundraising campaign pages ( Classy).įacebook stats for charities and nonprofits.On average, nonprofits spend $67 USD on social media ads to acquire a donor (M+R Benchmarks Report).34% of nonprofits worldwide have paid for social ads ( Global NGO Technology Report).71% of nonprofits worldwide agree that social media is effective for online fundraising ( Global NGO Technology Report).For every 1,000 email addresses, nonprofits had an average of 806 Facebook fans, 286 Twitter followers, and 101 Instagram followers ( M+R Benchmarks Report).87% of donors who first donate from a social referral source make their second donation from a social referral source ( The State of Modern Philanthropy Report). ![]() 29% of online donors say that social media is the communication tool that most inspires them to give ( Global Trends in Giving Report).Social media stats for charities and nonprofits General Social Media Giving and Fundraising Stats.Pinterest stats for charities and nonprofits.YouTube stats for charities and nonprofits.LinkedIn stats for charities and nonprofits.Instagram stats for charities and nonprofits.Twitter stats for charities and nonprofits.Facebook stats for charities and nonprofits.Social media stats for charities and nonprofits.There is a great deal of analysis in this report in individual reports and surveys, so click through on the source for each stats, but the summary of each report is given here. This article contains a collection of stats to help you understand the effectiveness of social media activities for charities and nonprofits, including benchmarks for fundraising, Facebook, Twitter and Instagram.Īlthough a lot these stats aren’t from brand new research, this will still be useful to you if you manage social media activity for a nonprofit or charity. How does your charity or nonprofit is performing on social media compared to industry benchmarks? Which social media channels are the best for generating donations? So, how can you take advantage of social media for your charity or nonprofit? It can help you reach a younger audience but also to strengthen the relationship with your existing supporters.Īccording to the Giving Report, 29% of people consider social media to be the communication tool that most inspires giving. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising and supporter engagement strategy. ![]()
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